Color Theory and Color Psychology

COLOR THEORY 

COLOR :

The character of a surface created by the response of vision to the wavelength of light reflections. Color pertains to the use of hue, saturation and brightness. Color has the ability to identify objects, create words and affect emotions.

COLOR WHEEL:

A color wheel is an organization of primary colors, secondary colors, tertiary colors, hue, tint, tone, shade, etc. It gives a clear representation of combination of colors.

PRIMARY COLORS

The colors that cannot be mixed or formed by combination of other colors. All other colors are derived from these three colors. they are Red, Blue and Yellow.

SECONDARY COLORS

Secondary colors are formed by mixing two primary colors. they are Green, Orange and Violet.

TERTIARY COLORS

These colors are formed by mixing primary and secondary colors. That's why the hue is two word name such as blue-green, red-violet, yellow-orange, etc.

COMPLEMENTARY COLORS

Colors that are opposite to each other on the color wheel are considered to be complementary colors. Example: red and green, blue and orange. When put together, they appear more vivid than when apart.

TINT AND SHADE

A tint describes a color that is mixed with white. the same way when a color is mixed with black, it is called as shade. 

ANALOGOUS COLORS

Analogous colors sits next to one another on the color wheel. These colors are in harmony with one another.

MONOCHROMATIC COLORS

The term monochrome refers to the use of one color or various shades and tints of one color in a single form. It is one of the most attractive forms of color.

 

COLOR PSYCHOLOGY

Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed.

Let us see some of the colors and their psychological effects on humans.

Black:

Definite, credible, strength, powerful, precise, professional, direct, accuracy.

Red:

Hungry, exciting, agent, dangerous, sexy, evocative, romantic, design, warm, fast.

Green:

Natural, organic, youth, nurturing, instructional, education, adventurous ecological, calming, nature.

Orange:

Creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm. 

Purple:

Spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well-being, occult, loving.

Yellow:

Energy, drive, dynamic encouraging, design, ideas, youth, invention, bright, positive.

Brown:

Earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady.

White:

Clinical, clean, medical, clear, purity, spacious, simple, easy, fresh.